{"id":702,"date":"2021-02-18T13:21:26","date_gmt":"2021-02-18T13:21:26","guid":{"rendered":"https:\/\/miriamtorrente.com\/2021\/02\/18\/fhjksafhjkdsfhjksd\/"},"modified":"2021-08-04T09:00:48","modified_gmt":"2021-08-04T09:00:48","slug":"proximity-marketing","status":"publish","type":"post","link":"https:\/\/www.miriamtorrente.com\/it\/2021\/02\/18\/proximity-marketing\/","title":{"rendered":"PROXIMITY MARKETING"},"content":{"rendered":"\n<p>In particolare, la geolocalizzazionepu\u00f2 essere utile a promuovere un\u2019attivit\u00e0 commerciale, collegando l\u2019offline con l\u2019online. Si chiama Proximity Marketing la tecnica di marketing che promuove la vendita di diversi prodotti o servizi utilizzando lo smartphone. Si tratta di un canale innovativo ed efficace che permette a negozi o aziende di coinvolgere potenziali clienti che si trovano nelle vicinanze ad entrare in un particolare luogo dove si svolge un\u2019attivit\u00e0 commerciale, ad esempio perch\u00e9 attirati da offerte o coupon.&nbsp;<\/p>\n\n\n\n<p>Diversi tipi di tecnologie abilitano queste funzioni. Ad esempio: usare il canale bluetooth per inviare messaggi multimediali ai cellulari e dispositivi portatili presenti nelle vicinanze di un\u2019attivit\u00e0, la creazione di app con delle notifiche push, ecc.&nbsp;<\/p>\n\n\n\n<p><strong><br>Esempio Ubi. Co<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L&#8217;applicazione di marketing di prossimit\u00e0 Ubi.co ha guadagnato abbastanza popolarit\u00e0 in Italia nel giro di un paio di mesi. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Questa app spinge offerte, mappe, notizie locali e informazioni sugli eventi locali in base alla vicinanza dei suoi utenti. <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Nel complesso, \u00e8 un&#8217;app adatta alla maggior parte dei settori come vendita al dettaglio, centri commerciali, ristoranti, locali pubblici, centri fitness, ecc.<\/li><\/ul>\n\n\n\n<p><strong><br>Funzionalit\u00e0 principali dell&#8217;app Ubi.Co<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Questa app pu\u00f2 adattarsi rapidamente ai diversi negozi nelle vicinanze.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Attualmente \u00e8 disponibile solo in Italia.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>L&#8217;interfaccia utente \u00e8 semplice ma innovativa.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Scarica questa app per  <a rel=\"noreferrer noopener\" href=\"https:\/\/apps.apple.com\/it\/app\/ubi-co\/id1137446492\" target=\"_blank\">iOS<\/a> y <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubico.ubico\" target=\"_blank\" rel=\"noreferrer noopener\">Android<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In particolare, la geolocalizzazionepu\u00f2 essere utile a promuovere un\u2019attivit\u00e0 commerciale, collegando l\u2019offline con l\u2019online. Si chiama Proximity Marketing la tecnica di marketing che promuove la vendita di diversi prodotti o servizi utilizzando lo smartphone. Si tratta di un canale innovativo ed efficace che permette a negozi o aziende di coinvolgere potenziali clienti che si trovano [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[55,47,56],"tags":[],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-media-marketing","category-non-categorizzato","category-proximity-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PROXIMITY MARKETING - Miriam Torrente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.miriamtorrente.com\/it\/2021\/02\/18\/proximity-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROXIMITY MARKETING - Miriam Torrente\" \/>\n<meta property=\"og:description\" content=\"In particolare, la geolocalizzazionepu\u00f2 essere utile a promuovere un\u2019attivit\u00e0 commerciale, collegando l\u2019offline con l\u2019online. 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